Cutting through the competition — high-impact creative that converts.
"I lead teams to build brand systems and engineered direct mail experiences that scale."
Case Study
Xfinity × Wicked: For Good — Direct Mail Activity Kit
Premium, interactive direct mail promoting Xfinity’s partnership with Wicked. Designed as a collectible Emerald City–themed activity book, the piece blended storytelling, illustration, and tactile print finishes to drive family engagement and brand affinity while remaining fully mail-optimized.
Role: Creative Direction, Art Direction, Production
